Acquisitions, and what comes after
Three acquisitions, three integrations, across three decades. Acclaim’s purchase of Iguana in 1995, where I unified email across New York, Austin, Utah and the UK. EA’s £40M acquisition of Criterion in 2004, where Guildford, Paris, Austin and Tokyo folded into EA’s infrastructure, 300+ people, zero disruption to game releases. Then Supermassive into Nordisk Games in 2022. The technical half is the easy half. The rest is people deciding whether to stay.
AI in the back office
Founded a cross-functional group spanning operations, HR, IT and studio management to take the grind out of routine work. Started as four people comparing notes and became the way the back office thinks about this. The useful wins are unglamorous and that’s the point. The current flagship: a weekly service report that builds itself from live Freshservice data — drafted with Claude, reviewed by a human before it sends, benchmarked against HDI and Gartner — alongside the ticket triage and admin that quietly eat a week a month.
Scaling the operation
Joined a 30-person work-for-hire studio as its only IT manager. Built the operational side of the business from a standing start to a team of 16, covering IT, workplace, facilities, physical and cyber security, events and procurement, then carried it to a multi-site group that peaked at 387 people, and through acquisition by Nordisk Games. Sat on the Senior Leadership Team.
Growth in reverse
Then the industry turned, as it has right across the sector. I ran the estate and the function through a sustained contraction: sites consolidated, run rate cut, workforce reductions handled directly and decently, people absorbed from departments that were closing. The function went from 16 to 9 as the group went from 387 people to around 170 — and service held at or above HDI and Gartner benchmarks throughout. Scaling down well is rarer than scaling up, and a good deal harder to do properly.
Buildings, and keeping the lights on
Took a studio from 14,000 sq ft into 40,000 across two buildings with nobody losing a working day. Earlier, part of the leadership team on a 96,000 sq ft fit-out consolidating three EA sites into one. And on the way out of a building, took the dilapidations works in-house rather than accepting the landlord’s contractor, and delivered them well under the schedule.